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Offering Price - Key Factors |
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| How Property Condition Affects Your Offer. Since
you have toured the property you are interested in, you should know how
it compares to the general neighborhood. All you have to do is put the
home in one of three categories --average, above average, or below
average. When evaluating a home’s condition |
here
are a number of things you should consider. Structural condition is
most important -- items such as walls, ceilings, floors, doors and
windows. Then paint, carpets, and floor coverings. Pay special
attention to bathrooms and bedrooms and whether the plumbing and
electricity work efficiently. Look at the fixtures, such as light
switches, doorknobs, and drawer handles. The front and backyards should
be in reasonably good shape.
The missing ingredient
will be information on the condition of the homes from your comparable
sales list. Provided you chose the right agent to represent you, they
will have actually visited most of those homes and be able to provide
key insights.
How Home Improvements Affect Your Offer Price
Even
when comparing exact model matches within a tract of homes, you should
note whether the previous owners have made any substantial
improvements. Cosmetic changes should be largely ignored, but major
improvements should be taken into account. Most important would be room
additions, especially bedrooms and bathrooms. Other items, like
expensive floor tile or swimming pools should be taken into account,
too, but should be discounted. A pool that costs $20,000 to install
does not normally add $20,000 in value to the home.
Rely on your agent to give you guidance in this area.
How Market Conditions Affect Your Offer Price
A
hot market is a "seller’s market." During a seller’s market, properties
can sell within a few days of being listed and there are often multiple
offers. Sometimes homes even sell above the asking price. Though most
buyer’s want to get a "deal" on a home, reducing your offer by even a
few thousand dollars could mean that someone else will get the home you
desire.
A slow market is a "buyer’s market. During a
buyer’s market properties may languish on the market for some time and
offers may be few and far between. Prices may even decline temporarily.
Such a market would allow you to be more flexible in offering a lower
price for the home. Even if your offered price is too low, the seller
is likely to make some sort of counter-offer and you can begin
negotiations in earnest.
More often than not, the
market is simply "steady," or in transition. When a market is steady,
no real rules apply on whether you should make an offer on the high end
of your range or the low end. You could find yourself in a situation
with multiple offers on your desired house, or where no one has made an
offer in weeks.
Transition markets are more difficult
to define. If the economy slows unexpectedly, as it did in the early
nineties, people who buy on the high end of a seller’s market (like the
late eighties) could find their home loses value for several years. So
far, no one has proven reliable in predicting when markets change or
how good or bad the real estate market will become.
How Seller Motivation Affects Your Offer Price
Truthfully,
it is rather rare that a seller’s motivation will dramatically affect
the price of a home, but it is often possible to save a few thousand
dollars. The most common "motivated seller" is someone who has already
bought his or her next home or is relocating to a new area. They will
be under the gun to sell the home quickly or face the prospect of
making two mortgage payments at the same time. Since that can drain a
bank account quickly, most sellers want to avoid such a situation and
may be willing to give up a few thousand dollars to avoid the
possibility.
There are also family crises that can
motivate a seller to make a quick deal. However, when you see a real
estate ad that mentions "divorce," "motivated seller," "relocation," or
something to that affect, beware. Although the facts may be true, that
does not necessarily mean the seller is motivated to make a quick and
costly sale. Most likely, the ad is more designed to generate phone
calls and leads rather than sell the home.
However,
there are times when a seller is truly distressed, willing to make a
quick sale and sacrifice thousands of dollars. With the seller’s
permission, the listing agent will post this information along with the
listing in the Multiple Listing Service. They may also inform other
agents during office and association marketing sessions or by flyers
sent to other real estate offices. Provided this information has been
made generally available to Realtors, your agent should know when a
seller is truly motivated and when it is just "puff" designed to elicit
interest in a property.
The exception is when an
agent is selling a home they have listed themselves or selling a home
that was listed by another agent from their own company. In such a
situation, the agent may be acting as an agent for the seller, or as a
"dual agent," representing both you and the seller. In such a
situation, they cannot legally provide you with information that would
give you an advantage over the seller.
The Final Decision on Your Offer Price
Comparable
sales information helps you to determine a base price range for a
particular home. Adding in the various factors like property condition,
improvements, market conditions, and seller motivation help determine
whether a "fair" price would be at the upper limit of that range or the
lower limit. Perhaps you will feel a fair price is outside of that
price range.
The "fair" price should be approximately
what you are willing to agree on at the end of negotiations with the
seller. The price you put in your offer to begin negotiations is
totally up to you and depends on your negotiating style. Most buyers
start off somewhat lower than the price they eventually want to pay.
Although
your agent may provide advice and guidance, you are the one who makes
the decision. The price you put in the offer is totally up to you.
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